Brand Identity Rework

602 is a rebrand of a legacy skate company built on “Crossing the Line,” reflecting skateboarding’s roots in pushing past physical, social, and creative boundaries. The name references California Penal Code 602 (criminal trespass), reframing restriction as expression and connecting skate culture with streetwear and art.

Goal

Develop a refreshed visual identity that repositions the brand for a modern audience while staying rooted in skate culture, streetwear, and art.

Outcome

Created a cohesive brand system across social media, apparel, stickers, posters, and shopping bags, unifying the identity for a contemporary audience.