CASA MODERNA

Casa Moderna is a three-day home improvement expo in Mexico City, bringing together brands, designers, and DIY enthusiasts to explore new ideas in design, sustainability, and innovation.
This project focuses on developing a flexible visual identity for the event, designed to inspire attendees to reimagine their living spaces while connecting them with industry professionals.
The final system spans posters, handmade elements, digital tickets, and billboards—creating a cohesive experience across print, digital, and environmental applications.