Off-Screen Event Identity

Casa Moderna is a three-day home improvement expo in Mexico City bringing together brands, designers, and DIY communities to explore innovation, sustainability, and contemporary living.

Goal

Develop a flexible visual identity for a design expo rooted on sustainability, innovation, and contemporary domestic life.

Outcome

Created a cohesive, scalable system applied across posters, handmade elements, digital tickets, and billboards, establishing a unified brand experience across print, digital, and environmental touchpoints.